International marketing / (Record no. 180131)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00928nam0a22002530004500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180824155126.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160917s2016 mau eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071123121 |
| Terms of availability | 850 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 1416 |
| Item number | C37I 2013 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 72446 |
| Personal name | Cateora, Philip R. |
| 245 10 - TITLE STATEMENT | |
| Title | International marketing / |
| Statement of responsibility, etc. | Philip R. Cateora |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11 th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, MA : |
| Name of publisher, distributor, etc. | Mc Graw-Hill Higher Education, |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 693 P. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and indexes |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The Scope and Challenge of International Marketing |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The Dynamics of International Markets |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | EXPORT MARKETING |
| 9 (RLIN) | 34104 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | INTERNATIONAL BUSINESS ENTERPRISES |
| 9 (RLIN) | 37661 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | BLANK AUTHORITY TEXT |
| 9 (RLIN) | 99758 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 70158 |
| Personal name | Graham, John L. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | General Shelves (English) | 17/09/2016 | 0.00 | HF 1416 C37I 2013 | BG001826 | 17/09/2016 | 10/02/2017 | General Book |