International marketing / [book]
Cateora, Philip R.
International marketing / [book] Philip R. Cateora - 11 th ed - Boston, MA : Mc Graw-Hill Higher Education, 2013 - xxv, 693 P. : ill. ; 28 cm.
Includes bibliographical references and indexes
The Scope and Challenge of International Marketing The Dynamics of International Markets
0071123121 850
EXPORT MARKETING
INTERNATIONAL BUSINESS ENTERPRISES
HF 1416 / C37I 2013
International marketing / [book] Philip R. Cateora - 11 th ed - Boston, MA : Mc Graw-Hill Higher Education, 2013 - xxv, 693 P. : ill. ; 28 cm.
Includes bibliographical references and indexes
The Scope and Challenge of International Marketing The Dynamics of International Markets
0071123121 850
EXPORT MARKETING
INTERNATIONAL BUSINESS ENTERPRISES
HF 1416 / C37I 2013