Archetypes in branding : (Record no. 179292)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00914nam a2200253 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220901153056.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160630s2012 ohu eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781440308185 |
| Terms of availability | 1610 Bht. |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | NC 997 |
| Item number | H37 2012 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hartwell, Margaret Pott |
| 9 (RLIN) | 217431 |
| 245 10 - TITLE STATEMENT | |
| Title | Archetypes in branding : |
| Remainder of title | a toolkit for creatives and strategists / |
| Statement of responsibility, etc. | Margaret Pott Hartwell and Joshua C. Chen with Chen Design Associates & Max Spector, art director |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cincinnati, Ohio : |
| Name of publisher, distributor, etc. | How Books, |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 v. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 449 ## - DEPARTMENT | |
| Department name | บางเขน. คณะดิจิทัลมีเดีย. ดิจิทัลมีเดีย |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Setting the stage |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Standing on shoulders |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Every archetype creates meaning |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | อ. ชวยศ คณะดิจิทัลมีเดีย |
| Publisher | ร้าน Kinokuniya |
| Accession date | 300616 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | jirawan 0616 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 4: General Shelves (ENGLISH): N, Q-T | 30/06/2016 | 1610.00 | NC 997 H37 2012 | F066369 | 11/10/2024 | 10/02/2017 | General Book |