Archetypes in branding : a toolkit for creatives and strategists /
Hartwell, Margaret Pott
Archetypes in branding : a toolkit for creatives and strategists / Margaret Pott Hartwell and Joshua C. Chen with Chen Design Associates & Max Spector, art director - Cincinnati, Ohio : How Books, 2012 - 1 v. : ill. ; 28 cm.
Setting the stage Standing on shoulders Every archetype creates meaning
9781440308185 1610 Bht.
NC 997 / H37 2012
Archetypes in branding : a toolkit for creatives and strategists / Margaret Pott Hartwell and Joshua C. Chen with Chen Design Associates & Max Spector, art director - Cincinnati, Ohio : How Books, 2012 - 1 v. : ill. ; 28 cm.
Setting the stage Standing on shoulders Every archetype creates meaning
9781440308185 1610 Bht.
NC 997 / H37 2012