The advertising concept book : (Record no. 179239)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01008nam a2200313ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201209143202.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160616s2012 nyum b a001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 2140500516231 |
| Terms of availability | 1199 Bht |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5801 |
| Item number | B37A 2012 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Barry, Pete |
| 9 (RLIN) | 154068 |
| 245 14 - TITLE STATEMENT | |
| Title | The advertising concept book : |
| Remainder of title | think now, design later : a complete guide to creative ideas, strategies and campaigns / |
| Statement of responsibility, etc. | Pete Barry |
| Medium | [book] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Thames & Hudson, |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 296 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะสถาปัตยกรรมศาสตร์. สถาปัตยกรรมศาสตร์ |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะนิเทศศาสตร์. การโฆษณา |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Basic tools |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The strategy |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING |
| 9 (RLIN) | 36801 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING CAMPAIGNS |
| 9 (RLIN) | 52038 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING COPY |
| 9 (RLIN) | 44017 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | อ. ชวยศ (คณะดิจิทัลมีเดีย) |
| Publisher | ร้าน Kinokuniya |
| Accession date | 160616 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | jirawan 0616 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 16/06/2016 | 1199.00 | HF 5801 B37A 2012 | F066376 | 08/07/2016 | 10/02/2017 | General Book |