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The advertising concept book : [book] think now, design later : a complete guide to creative ideas, strategies and campaigns /

Barry, Pete

The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / [book] Pete Barry - New York : Thames & Hudson, 2012 - 296 p. : ill. ; 24 cm.

Includes index

Basic tools The strategy Print

ISBN: 2140500516231 1199 Bht

Subjects--Topical Terms:
ADVERTISING
ADVERTISING CAMPAIGNS
ADVERTISING COPY

LC Class. No.: HF 5801 / B37A 2012

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