Valuable content marketing : how to make quality content your key to success / (Record no. 177103)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01131nam a2200301 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180926160114.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151127s2015 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749473273 |
| Terms of availability | 1750 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | SPU_CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | J43V 2015 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jefferson, Sonja |
| 9 (RLIN) | 214758 |
| 245 10 - TITLE STATEMENT | |
| Title | Valuable content marketing : how to make quality content your key to success / |
| Statement of responsibility, etc. | Sonja Jefferson & Sharon Tanton, author |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 309 p. : |
| Other physical details | ill ; |
| Dimensions | 23 cm. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction page 1-8 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part One: Why valuable content? page 9-10 -- Chapter 01: Buying has changed. Has your marketing caught up? page 11-21 --<br/>Chapter 02: What is valuable content and why does it win you business? page 22-34 -- Chapter 03: Guiding principles for your valuable content page 35-46 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part Two: What valuable content? page 47-49 -- Chapter 04: Blogging page 50-67 -- Chapter 05: Social media page 68-87 -- Chapter 06: Email newsletters page 88-101 -- Chapter 07: Search engine optimization page 102-113 -- Chapter 08: Deeper written content, ebooks, white papers, slideshares and published books page 114-132 -- Chapter 09: Video, audio, infographics and more page 133-146 -- Chapter 10: Widen your reach: PR, guest blogging, events and paid advertising page 147-156 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part Three: How to supercharge your business with valuable content page 157-158 -- Chapter 11: Pulling together a valuable content strategy page 159-195 -- Chapter 12: Making your website valuable page 196-220 -- Chapter 13: How to write valuable content page 221-234 -- Chapter 14: How to sell with valuable content page 235-246 -- Chapter 15: Winning the challenge of constant content generation page 247-264 -- Chapter 16: Troubleshooting Q&A: Answers to the big content questions page 265-274 -- Conclusion and your new manifesto for marketing people love page 275-276 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 9 (RLIN) | 34000 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | INTERNET MARKETING |
| 9 (RLIN) | 46868 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | CUSTOMER RELATIONS |
| 9 (RLIN) | 51318 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tanton, Sharon |
| 9 (RLIN) | 214761 |
| Relator term | Co-author |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | took 1115 |
| ผู้วิเคราะห์รายการ | took 1115 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 27/11/2015 | 1750.00 | HF 5415 J43V 2015 | B008657 | 27/11/2015 | 10/02/2017 | General Book |