Valuable content marketing : how to make quality content your key to success /
Jefferson, Sonja
Valuable content marketing : how to make quality content your key to success / Sonja Jefferson & Sharon Tanton, author - 2nd ed. - London : Kogan Page, 2015 - xvi, 309 p. : ill ; 23 cm.
Introduction page 1-8 Part One: Why valuable content? page 9-10 -- Chapter 01: Buying has changed. Has your marketing caught up? page 11-21 --
Chapter 02: What is valuable content and why does it win you business? page 22-34 -- Chapter 03: Guiding principles for your valuable content page 35-46 Part Two: What valuable content? page 47-49 -- Chapter 04: Blogging page 50-67 -- Chapter 05: Social media page 68-87 -- Chapter 06: Email newsletters page 88-101 -- Chapter 07: Search engine optimization page 102-113 -- Chapter 08: Deeper written content, ebooks, white papers, slideshares and published books page 114-132 -- Chapter 09: Video, audio, infographics and more page 133-146 -- Chapter 10: Widen your reach: PR, guest blogging, events and paid advertising page 147-156 Part Three: How to supercharge your business with valuable content page 157-158 -- Chapter 11: Pulling together a valuable content strategy page 159-195 -- Chapter 12: Making your website valuable page 196-220 -- Chapter 13: How to write valuable content page 221-234 -- Chapter 14: How to sell with valuable content page 235-246 -- Chapter 15: Winning the challenge of constant content generation page 247-264 -- Chapter 16: Troubleshooting Q&A: Answers to the big content questions page 265-274 -- Conclusion and your new manifesto for marketing people love page 275-276
9780749473273 1750
MARKETING
INTERNET MARKETING
CUSTOMER RELATIONS
HF 5415 / J43V 2015
Valuable content marketing : how to make quality content your key to success / Sonja Jefferson & Sharon Tanton, author - 2nd ed. - London : Kogan Page, 2015 - xvi, 309 p. : ill ; 23 cm.
Introduction page 1-8 Part One: Why valuable content? page 9-10 -- Chapter 01: Buying has changed. Has your marketing caught up? page 11-21 --
Chapter 02: What is valuable content and why does it win you business? page 22-34 -- Chapter 03: Guiding principles for your valuable content page 35-46 Part Two: What valuable content? page 47-49 -- Chapter 04: Blogging page 50-67 -- Chapter 05: Social media page 68-87 -- Chapter 06: Email newsletters page 88-101 -- Chapter 07: Search engine optimization page 102-113 -- Chapter 08: Deeper written content, ebooks, white papers, slideshares and published books page 114-132 -- Chapter 09: Video, audio, infographics and more page 133-146 -- Chapter 10: Widen your reach: PR, guest blogging, events and paid advertising page 147-156 Part Three: How to supercharge your business with valuable content page 157-158 -- Chapter 11: Pulling together a valuable content strategy page 159-195 -- Chapter 12: Making your website valuable page 196-220 -- Chapter 13: How to write valuable content page 221-234 -- Chapter 14: How to sell with valuable content page 235-246 -- Chapter 15: Winning the challenge of constant content generation page 247-264 -- Chapter 16: Troubleshooting Q&A: Answers to the big content questions page 265-274 -- Conclusion and your new manifesto for marketing people love page 275-276
9780749473273 1750
MARKETING
INTERNET MARKETING
CUSTOMER RELATIONS
HF 5415 / J43V 2015