Marketing management : an Asian perspective / (Record no. 170990)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01183nam a2200337 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170415123550.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140913s2013 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789810687977 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 |
| Item number | K67M 2013 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 114321 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management : an Asian perspective / |
| Statement of responsibility, etc. | Philip Kotler...[et al.] |
| Medium | book |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Singapore: |
| Name of publisher, distributor, etc. | Pearson Education South Asia Pte Ltd, |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 874 P. : |
| Other physical details | ill. ; |
| Dimensions | 27 cm. |
| 449 #0 - DEPARTMENT | |
| Department name | |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Understanding marketing management |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | capturing marketing insights |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | connecting with customers |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| General subdivision | MANAGEMENT |
| 9 (RLIN) | 34112 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| Geographic subdivision | ASIA |
| General subdivision | MANAGEMENT |
| 9 (RLIN) | 57989 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane, |
| Dates associated with a name | 1956- |
| 9 (RLIN) | 121456 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ang, Swee Hoon |
| 9 (RLIN) | 144307 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Leong, Siew Meng |
| 9 (RLIN) | 207728 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tan, Chin Tiong |
| 9 (RLIN) | 125581 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | took 0914 |
| ผู้วิเคราะห์รายการ | took 0914 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 13/09/2014 | 1200.00 | HF 5415.13 K67M 2013 | B008497 | 13/09/2014 | 10/02/2017 | General Book |