Marketing management : an Asian perspective / book
Kotler, Philip
Marketing management : an Asian perspective / book Philip Kotler...[et al.] - 6th ed. - Singapore: Pearson Education South Asia Pte Ltd, 2013 - xxviii, 874 P. : ill. ; 27 cm.
Includes index
Understanding marketing management capturing marketing insights connecting with customers
9789810687977
MARKETING--MANAGEMENT
MARKETING--MANAGEMENT--ASIA
HF 5415.13 / K67M 2013
Marketing management : an Asian perspective / book Philip Kotler...[et al.] - 6th ed. - Singapore: Pearson Education South Asia Pte Ltd, 2013 - xxviii, 874 P. : ill. ; 27 cm.
Includes index
Understanding marketing management capturing marketing insights connecting with customers
9789810687977
MARKETING--MANAGEMENT
MARKETING--MANAGEMENT--ASIA
HF 5415.13 / K67M 2013