Creative strategy in advertising / (Record no. 155301)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00925nam a2200253 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170415123432.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120213s2011 mau eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781424069071 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5825 |
| Item number | D73C 2011 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Drewniany, Bonnie L. |
| 9 (RLIN) | 71773 |
| 245 10 - TITLE STATEMENT | |
| Title | Creative strategy in advertising / |
| Statement of responsibility, etc. | Bonnie L. Drewniany and A. Jerome Jewler |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Wadsworth , |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 328 p. : |
| Dimensions | 26 cm. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะนิเทศศาสตร์. วารสารสนเทศ |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING COPY |
| 9 (RLIN) | 44017 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING LAYOUT AND TYPOGRAPHY |
| 9 (RLIN) | 44018 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jewler, A. Jerome |
| 9 (RLIN) | 128456 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | อ.นันท์นภัส |
| Publisher | ซีบุ๊คส์ |
| Accession date | 101011/190112 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 13/02/2012 | 1880.00 | HF 5825 D73C 2011 | F061994 | 03/06/2012 | 10/02/2017 | General Book |