Creative strategy in advertising / [book]
Drewniany, Bonnie L.
Creative strategy in advertising / [book] Bonnie L. Drewniany and A. Jerome Jewler - 10th ed. - Boston : Wadsworth , 2011 - xvi, 328 p. : 26 cm.
9781424069071
ADVERTISING COPY
ADVERTISING LAYOUT AND TYPOGRAPHY
HF 5825 / D73C 2011
Creative strategy in advertising / [book] Bonnie L. Drewniany and A. Jerome Jewler - 10th ed. - Boston : Wadsworth , 2011 - xvi, 328 p. : 26 cm.
9781424069071
ADVERTISING COPY
ADVERTISING LAYOUT AND TYPOGRAPHY
HF 5825 / D73C 2011
