Boomer marketing : (Record no. 154857)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01091nam a2200277 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170415123430.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120127s2009 enk eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415489638 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.127 |
| Item number | C42B 2009 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 183906 |
| Personal name | Ian, Chaston, |
| Dates associated with a name | 1944- |
| 245 10 - TITLE STATEMENT | |
| Title | Boomer marketing : |
| Remainder of title | selling to a recession resistant market / |
| Statement of responsibility, etc. | Ian Chaston |
| Medium | [book] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Abingdon [England] : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 265 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การตลาด |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKET SEGMENTATION |
| Geographic subdivision | UNITED STATES |
| 9 (RLIN) | 77895 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | TARGET MARKETING |
| Geographic subdivision | UNITED STATES |
| 9 (RLIN) | 183908 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MIDDLE-AGED CONSUMERS |
| Geographic subdivision | UNITED STATES |
| 9 (RLIN) | 183909 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BABY BOOM GENERATION |
| Geographic subdivision | UNITED STATES |
| 9 (RLIN) | 183910 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | สุนันทา |
| Publisher | ลีดเดอร์ |
| Accession date | 260411/240511 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | jirawan 0112 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 27/01/2012 | 7625.00 | HF 5415.127 C42B 2009 | F061535 | 18/08/2025 | 10/02/2017 | General Book |