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Boomer marketing : [book] selling to a recession resistant market /

Ian, Chaston, 1944-

Boomer marketing : selling to a recession resistant market / [book] Ian Chaston - Abingdon [England] : Routledge, 2009 - xii, 265 p. : ill. ; 23 cm.

Includes bibliographical references and index

ISBN: 9780415489638

Subjects--Topical Terms:
MARKET SEGMENTATION--UNITED STATES
TARGET MARKETING--UNITED STATES
MIDDLE-AGED CONSUMERS--UNITED STATES
BABY BOOM GENERATION--UNITED STATES

LC Class. No.: HF 5415.127 / C42B 2009

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