Advertising and promotion : an integrated marketing communications approach / (Record no. 154506)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01216nam a2200313 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170210211838.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120114s2010 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781849201469 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5823 |
| Item number | H32A 2010 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hackley, Christopher |
| 9 (RLIN) | 183317 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and promotion : an integrated marketing communications approach / |
| Statement of responsibility, etc. | Chris Hackley |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 333 p. ; |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and indexes |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1 Introducing Advertising and Promotion: An Integrated Marketing Communications Approach |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 2 Theorizing Advertising and Promotion |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 3 The Brand and Integrated Marketing Communications Planning |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 4 Advertising Agencies: Creative Work and Management Processes |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING |
| 9 (RLIN) | 36801 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING |
| General subdivision | SOCIAL ASPECTS |
| 9 (RLIN) | 147842 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | SALES PROMOTION |
| 9 (RLIN) | 43068 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING |
| General subdivision | BRAND NAME PRODUCTS |
| 9 (RLIN) | 55933 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | took 0112 |
| ผู้วิเคราะห์รายการ | took 0112 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 14/01/2012 | 0.00 | HF 5823 H32A 2010 | B007860 | 14/01/2012 | 10/02/2017 | General Book |