Advertising and promotion : an integrated marketing communications approach / [book]
Hackley, Christopher
Advertising and promotion : an integrated marketing communications approach / [book] Chris Hackley - 2nd ed. - London : SAGE, 2010 - xii, 333 p. ; 23 cm.
Includes bibliographical references and indexes
1 Introducing Advertising and Promotion: An Integrated Marketing Communications Approach 2 Theorizing Advertising and Promotion 3 The Brand and Integrated Marketing Communications Planning 4 Advertising Agencies: Creative Work and Management Processes
9781849201469
ADVERTISING
ADVERTISING--SOCIAL ASPECTS
SALES PROMOTION
ADVERTISING--BRAND NAME PRODUCTS
HF 5823 / H32A 2010
Advertising and promotion : an integrated marketing communications approach / [book] Chris Hackley - 2nd ed. - London : SAGE, 2010 - xii, 333 p. ; 23 cm.
Includes bibliographical references and indexes
1 Introducing Advertising and Promotion: An Integrated Marketing Communications Approach 2 Theorizing Advertising and Promotion 3 The Brand and Integrated Marketing Communications Planning 4 Advertising Agencies: Creative Work and Management Processes
9781849201469
ADVERTISING
ADVERTISING--SOCIAL ASPECTS
SALES PROMOTION
ADVERTISING--BRAND NAME PRODUCTS
HF 5823 / H32A 2010