Cultural strategy : (Record no. 153166)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01061nam a2200265 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170415123424.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110914s2010 enk eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199587407 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.1255 |
| Item number | H64C 2010 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Holt, Douglas B. |
| 9 (RLIN) | 181929 |
| 245 10 - TITLE STATEMENT | |
| Title | Cultural strategy : |
| Remainder of title | using innovative ideologies to build breakthrough brands / |
| Statement of responsibility, etc. | Douglas Holt and Douglas Cameron. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford : |
| Name of publisher, distributor, etc. | Oxford University Press, |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 387 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 449 ## - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การตลาด |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BRANDING (MARKETING) |
| 9 (RLIN) | 160068 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| General subdivision | SOCIAL ASPECTS |
| 9 (RLIN) | 181930 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BRANDING (MARKETING) |
| Form subdivision | CASE STUDIES |
| 9 (RLIN) | 181931 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cameron, Douglas. |
| 9 (RLIN) | 181932 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | ดร.สุนันทา |
| Publisher | ลีดเดอร์ |
| Accession date | 240411/240511 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 14/09/2011 | 935.00 | HF 5415.1255 H64C 2010 | F061523 | 17/12/2022 | 10/02/2017 | General Book |