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Cultural strategy : using innovative ideologies to build breakthrough brands /

Holt, Douglas B.

Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron. - Oxford : Oxford University Press, 2010 - xv, 387 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780199587407

Subjects--Topical Terms:
BRANDING (MARKETING)
MARKETING--SOCIAL ASPECTS
BRANDING (MARKETING)--CASE STUDIES

LC Class. No.: HF 5415.1255 / H64C 2010

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