Developing winning brand strategies / (Record no. 153092)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01091nam a2200301 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170415123423.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110910s2009 nyu b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781606490433 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1606490435 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.3 |
| Item number | F56D 2009 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Finskud, Lars. |
| 9 (RLIN) | 181821 |
| 245 10 - TITLE STATEMENT | |
| Title | Developing winning brand strategies / |
| Statement of responsibility, etc. | Lars Finskud |
| Medium | [book] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York, NY : |
| Name of publisher, distributor, etc. | Business Expert Press, |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 104 p. ; |
| Dimensions | 22 cm. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การจัดการ |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes appindix and index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Com[eting for choice |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Uncovering hidden potential for growth |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Balancing stakeholder choices |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING |
| General subdivision | BRAND NAME PRODUCTS |
| 9 (RLIN) | 55933 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BRANDING (MARKETING) |
| 9 (RLIN) | 160068 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | CONSUMER'S PREFERENCES. |
| 9 (RLIN) | 117222 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | อ.ณัฐันธ์ |
| Publisher | บุ๊คเน็ต |
| Accession date | 210411/200511 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 10/09/2011 | 825.00 | HF 5415.3 F56D 2009 | F061573 | 28/10/2022 | 10/02/2017 | General Book |