Developing winning brand strategies / [book]
Finskud, Lars.
Developing winning brand strategies / [book] Lars Finskud - New York, NY : Business Expert Press, 2009 - 104 p. ; 22 cm.
Includes appindix and index
Com[eting for choice Uncovering hidden potential for growth Balancing stakeholder choices
9781606490433 1606490435
ADVERTISING--BRAND NAME PRODUCTS
BRANDING (MARKETING)
CONSUMER'S PREFERENCES.
HF 5415.3 / F56D 2009
Developing winning brand strategies / [book] Lars Finskud - New York, NY : Business Expert Press, 2009 - 104 p. ; 22 cm.
Includes appindix and index
Com[eting for choice Uncovering hidden potential for growth Balancing stakeholder choices
9781606490433 1606490435
ADVERTISING--BRAND NAME PRODUCTS
BRANDING (MARKETING)
CONSUMER'S PREFERENCES.
HF 5415.3 / F56D 2009
