Successful advertising research methods / (Record no. 136672)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00758pam a2200241 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170509115358.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 910205s1993 ilua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 91009009 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0844231894 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2013524 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5814 |
| Item number | H37S 1993 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Haskins, Jack |
| 9 (RLIN) | 223096 |
| 245 10 - TITLE STATEMENT | |
| Title | Successful advertising research methods / |
| Statement of responsibility, etc. | Jack Haskins & Alice Kendrick. |
| Medium | [book] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Lincolnwood, Ill., U.S.A. : |
| Name of publisher, distributor, etc. | NTC Business Books, |
| Date of publication, distribution, etc. | 1993 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 453 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 449 ## - DEPARTMENT | |
| Department name | บางเขน. คณะนิเทศศาสตร์. นิเทศศาสตร์ |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes appendix and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING |
| General subdivision | RESEARCH. |
| 9 (RLIN) | 38582 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kendrick, Alice. |
| 9 (RLIN) | 72778 |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | บริจาค ดร.อภิรดี อำนรรฆมณี ผอ.สำนักหอสมุด |
| Accession date | 210217 |
| Barcode | F066745 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | jirawan 0517 |
| ผู้วิเคราะห์รายการ | jirawan 0517 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 09/05/2017 | HF 5814 H37S 1993 | F066745 | 25/05/2017 | 09/05/2017 | General Book |