Successful advertising research methods / [book]
Haskins, Jack
Successful advertising research methods / [book] Jack Haskins & Alice Kendrick. - Lincolnwood, Ill., U.S.A. : NTC Business Books, 1993 - 453 p. : ill. ; 24 cm.
Includes appendix and index.
0844231894
91009009
ADVERTISING--RESEARCH.
HF 5814 / H37S 1993
Successful advertising research methods / [book] Jack Haskins & Alice Kendrick. - Lincolnwood, Ill., U.S.A. : NTC Business Books, 1993 - 453 p. : ill. ; 24 cm.
Includes appendix and index.
0844231894
91009009
ADVERTISING--RESEARCH.
HF 5814 / H37S 1993