Advertising next : 150 winning campaigns for the new communications age / (Record no. 134142)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00973nam a2200313 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170210205445.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090709s2008 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780500514160 |
| Terms of availability | 1595 Bht. |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5823 |
| Item number | H55A 2008 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Himpe, Tom |
| 9 (RLIN) | 161684 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising next : 150 winning campaigns for the new communications age / |
| Statement of responsibility, etc. | Tom Himpe |
| Medium | [book] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Thames & Hudson, |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 399 p. : |
| Other physical details | Col.ill ; |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Nike Next |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Unilever Next |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Be Playful |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Be Contextual |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Be Spectacular |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING |
| 9 (RLIN) | 36801 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING CAMPAIGNS. |
| 9 (RLIN) | 52038 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BRANDING (MARKETING) |
| 9 (RLIN) | 160068 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | took 0709 |
| ผู้วิเคราะห์รายการ | took 0709 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 09/07/2009 | 1595.00 | HF 5823 H55A 2008 | B006956 | 24/09/2009 | 10/02/2017 | General Book |