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Advertising next : 150 winning campaigns for the new communications age / [book]

Himpe, Tom

Advertising next : 150 winning campaigns for the new communications age / [book] Tom Himpe - London : Thames & Hudson, 2008 - 399 p. : Col.ill ; 26 cm.

Includes index

Nike Next Unilever Next Introduction Be Playful Be Contextual Be Spectacular

ISBN: 9780500514160 1595 Bht.

Subjects--Topical Terms:
ADVERTISING
ADVERTISING CAMPAIGNS.
BRANDING (MARKETING)

LC Class. No.: HF 5823 / H55A 2008

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