Wally Olins : (Record no. 130915)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00995nam a2200301 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170415123303.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090318s2008 enk eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780500514085 |
| Terms of availability | 850 Bht |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 69.137 |
| Item number | O44W 2008 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Olins, Wally |
| 9 (RLIN) | 158485 |
| 245 10 - TITLE STATEMENT | |
| Title | Wally Olins : |
| Remainder of title | the brand handbook |
| Medium | [book] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Thames & Hudson, |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 112 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 449 #0 - DEPARTMENT | |
| Department name | |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะดิจิทัลมีเดีย. ดิจิทัลมีเดีย |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | What branding is about |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Making brands work |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Belief in branding |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BRAND NAME PRODUCTS |
| 9 (RLIN) | 51706 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PRODUCT MANAGEMET |
| 9 (RLIN) | 158487 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | ดร.กมล |
| Publisher | Computer Graphic Plus |
| Accession date | 200109/110309 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat 0309 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 18/03/2009 | 850.00 | HD 69.137 O44W 2008 | F058823 | 26/11/2019 | 10/02/2017 | General Book |