Wally Olins : [book] the brand handbook
Olins, Wally
Wally Olins : the brand handbook [book] - London : Thames & Hudson, 2008 - 112 p. : ill. ; 23 cm.
Includes index
What branding is about Making brands work Belief in branding
9780500514085 850 Bht
BRAND NAME PRODUCTS
PRODUCT MANAGEMET
HD 69.137 / O44W 2008
Wally Olins : the brand handbook [book] - London : Thames & Hudson, 2008 - 112 p. : ill. ; 23 cm.
Includes index
What branding is about Making brands work Belief in branding
9780500514085 850 Bht
BRAND NAME PRODUCTS
PRODUCT MANAGEMET
HD 69.137 / O44W 2008