Phranakorn Rajabhat University Library

Integrated advertising promotion&marketing communications / (Record no. 124467)

MARC details
000 -LEADER
fixed length control field 02299nam a2200457 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170415123235.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080711s2002 nju eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0130175781
Terms of availability 638 Bht
040 ## - CATALOGING SOURCE
Original cataloging agency SPU
049 ## - LOCAL HOLDINGS (OCLC)
-- SPU-BK SPU-CHG SPU-CHN
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.123
Item number C56I 2002
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.
9 (RLIN) 97022
245 10 - TITLE STATEMENT
Title Integrated advertising promotion&marketing communications /
Statement of responsibility, etc. Kenneth E. Clow
Medium [book]
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, NJ. :
Name of publisher, distributor, etc. Pearson,
Date of publication, distribution, etc. 2002
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 638 p. :
Other physical details ill. ;
Dimensions 25 cm.+
Accompanying material 1 CD-ROM
449 #0 - DEPARTMENT
Department name บางเขน. คณะนิเทศศาสตร์. การโฆษณา
449 #0 - DEPARTMENT
Department name บางเขน. คณะนิเทศศาสตร์. ไม่ระบุ
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction and social issues
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The integrated communications foundation
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Advertising
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element COMMUNICATION IN MARKETING
9 (RLIN) 48624
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ADVERTISING
9 (RLIN) 36801
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Baack, Donald
9 (RLIN) 97023
910 ## - ACQUISITION INFORMATION (SPU)
Purchaser บัณฑิต
Accession date 240608
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Book
998 ## - STAFF NAME (SPU)
ผู้ลงรายการ niparat 0708
ผู้วิเคราะห์รายการ niparat 0708
998 ## - STAFF NAME (SPU)
ผู้ลงรายการ Nuch 0509
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type Source of classification or shelving scheme Copy number Public note
Weeding     Available CD/DVD Accompanying Materials SPU Library, Bangkok (Main Campus) SPU Library, Bangkok (Main Campus) Floor 5: CD/DVD Accompany 27/06/2009 0.00 HF 5415.123 C56I 2002 GE0691 27/06/2009 10/02/2017 CD/DVD (Accompanying Material)      
Weeding     Available CD/DVD Accompanying Materials SPU Library, Bangkok (Main Campus) SPU Library, Bangkok (Main Campus) Floor 5: CD/DVD Accompany 11/07/2008 638.00 HF 5415.123 C56I 2002 FCD057897 14/07/2008 10/02/2017 CD/DVD (Accompanying Material) Library of Congress Classification CD.No.1282  
Weeding     Available CD/DVD Accompanying Materials SPU Library, Bangkok (Main Campus) SPU Library, Bangkok (Main Campus) Floor 5: CD/DVD Accompany 11/07/2008 638.00 HF 5415.123 C56I 2002 FCD057898 14/07/2008 10/02/2017 CD/DVD (Accompanying Material) Library of Congress Classification CD.No.1295  
Weeding     Available General Books (ENGLISH) SPU Library, Bangkok (Main Campus) SPU Library, Bangkok (Main Campus) Floor 6: General Shelves (ENGLISH): H, J 01/05/2009 638.00 HF 5415.123 C56I 2002 E104226 19/07/2011 10/02/2017 General Book      
Weeding     Available General Books (ENGLISH) SPU Library, Bangkok (Main Campus) SPU Library, Bangkok (Main Campus) Floor 6: General Shelves (ENGLISH): H, J 11/07/2008 638.00 HF 5415.123 C56I 2002 F057897 14/07/2008 10/02/2017 General Book   C. 1  
Weeding     Available General Books (ENGLISH) SPU Library, Bangkok (Main Campus) SPU Library, Bangkok (Main Campus) Floor 6: General Shelves (ENGLISH): H, J 11/07/2008 638.00 HF 5415.123 C56I 2002 F057898 14/07/2008 10/02/2017 General Book   C. 2  
      Available CD/DVD (ENGLISH) SPU Library, Chonburi campus SPU Library, Chonburi campus Floor 3: Media Service Counter 28/01/2012 0.00 CD E 0800 VE001316 28/01/2012 10/02/2017 CD/DVD Library of Congress Classification C.1 มี CD - ROM
      Available CD/DVD (ENGLISH) SPU Library, Chonburi campus SPU Library, Chonburi campus Floor 3: Media Service Counter 28/01/2012 0.00 CD E 0800 VE001317 28/01/2012 10/02/2017 CD/DVD Library of Congress Classification C.2 มี CD - ROM
      Available General Books (ENGLISH) SPU Library, Chonburi campus SPU Library, Chonburi campus Floor 3: General Shelves (FOREIGN LANGUAGE) 26/01/2012 638.00 HF 5415.123 C56I 2002 BG001742 26/01/2012 10/02/2017 General Book Library of Congress Classification C.1  
      Available General Books (ENGLISH) SPU Library, Chonburi campus SPU Library, Chonburi campus Floor 3: General Shelves (FOREIGN LANGUAGE) 26/01/2012 638.00 HF 5415.123 C56I 2002 BG001743 26/01/2012 10/02/2017 General Book Library of Congress Classification C.2  
      Available CD/DVD (ENGLISH) SPU Library, Chonburi campus SPU Library, Chonburi campus Floor 3: Media Service Counter 08/05/2012 0.00 CD E 0804 VE001328 09/05/2012 10/02/2017 CD/DVD     มี CD - ROM
      Available General Books (ENGLISH) SPU Library, Chonburi campus SPU Library, Chonburi campus Floor 3: General Shelves (FOREIGN LANGUAGE) 15/03/2012 638.00 HF 5415.123 C56I 2002 B007773 15/03/2012 10/02/2017 General Book Library of Congress Classification C.3  

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