Integrated advertising promotion&marketing communications / [book]
Clow, Kenneth E.
Integrated advertising promotion&marketing communications / [book] Kenneth E. Clow - Upper Saddle River, NJ. : Pearson, 2002 - xxvi, 638 p. : ill. ; 25 cm.+ 1 CD-ROM
Includes index
Introduction and social issues The integrated communications foundation Advertising
0130175781 638 Bht
COMMUNICATION IN MARKETING
ADVERTISING
HF 5415.123 / C56I 2002
Integrated advertising promotion&marketing communications / [book] Kenneth E. Clow - Upper Saddle River, NJ. : Pearson, 2002 - xxvi, 638 p. : ill. ; 25 cm.+ 1 CD-ROM
Includes index
Introduction and social issues The integrated communications foundation Advertising
0130175781 638 Bht
COMMUNICATION IN MARKETING
ADVERTISING
HF 5415.123 / C56I 2002