Business research methods / (Record no. 124031)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02296nam a2200313 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170415123233.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080629s1994 txum b a001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0030975859 |
| Terms of availability | 776 Bht |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0030978564 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 30.4 |
| Item number | Z54B 1994 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zikmund, William G. |
| 9 (RLIN) | 70323 |
| 245 10 - TITLE STATEMENT | |
| Title | Business research methods / |
| Statement of responsibility, etc. | William G. Zikmund. |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Fort Worth : |
| Name of publisher, distributor, etc. | Dryden Press, Harcourt Brace College, |
| Date of publication, distribution, etc. | 1994 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 776 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การจัดการ |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction. The role of business research -- Theory building -- The research process : an overview -- Ethical issues in business research -- Beginning stages of the research process. Problem definition and the research proposal -- Exploratory research -- Secondary data and global information systems -- Research methods. Survey research : an overview -- Survey research : basic methods of communication with respondents -- Observation methods -- Experimental research. Measurement concepts. Measurement and scaling concepts -- Attitude measurement -- Questionnaire design. Sampling and fieldwork. Sample designs and sampling procedures -- Determination of sample size : a review of the statistical theory -- Fieldwork. Data analysis and presentation. Editing and coding : beginning to transform raw data into information -- Basic data analysis : descriptive statistics -- Univariate statistics -- Bivariate analysis : tests of differences -- Bivariate analysis : measures of association -- Multivariate analysis -- Communicating research results : research report, oral presentation, and research follow-up. Cases. Video cases and video research project. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MANAGEMENT |
| General subdivision | RESEARCH. |
| 9 (RLIN) | 40076 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS |
| General subdivision | RESEARCH. |
| 9 (RLIN) | 40077 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | อ.มนู |
| Accession date | 180608 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat 0608 |
| ผู้วิเคราะห์รายการ | niparat 0608 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Source of classification or shelving scheme | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 29/06/2008 | 776.00 | HD 30.4 Z54B 1994 | F057682 | 03/07/2008 | 10/02/2017 | General Book | ||||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 22/03/2008 | 522.00 | HD 30.4 Z54B 1994 | BG000337 | 22/03/2008 | 10/02/2017 | General Book | Library of Congress Classification | C.2 | ||||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 01/07/2004 | 522.00 | HD 30.4 Z54B 1994 | B002948 | 01/07/2004 | 10/02/2017 | General Book |