Business research methods / [book]
Zikmund, William G.
Business research methods / [book] William G. Zikmund. - 4th ed. - Fort Worth : Dryden Press, Harcourt Brace College, 1994 - xi, 776 p. : ill. ; 24 cm.
Includes index
Introduction. The role of business research -- Theory building -- The research process : an overview -- Ethical issues in business research -- Beginning stages of the research process. Problem definition and the research proposal -- Exploratory research -- Secondary data and global information systems -- Research methods. Survey research : an overview -- Survey research : basic methods of communication with respondents -- Observation methods -- Experimental research. Measurement concepts. Measurement and scaling concepts -- Attitude measurement -- Questionnaire design. Sampling and fieldwork. Sample designs and sampling procedures -- Determination of sample size : a review of the statistical theory -- Fieldwork. Data analysis and presentation. Editing and coding : beginning to transform raw data into information -- Basic data analysis : descriptive statistics -- Univariate statistics -- Bivariate analysis : tests of differences -- Bivariate analysis : measures of association -- Multivariate analysis -- Communicating research results : research report, oral presentation, and research follow-up. Cases. Video cases and video research project.
0030975859 776 Bht 0030978564
MANAGEMENT--RESEARCH.
BUSINESS--RESEARCH.
HD 30.4 / Z54B 1994
Business research methods / [book] William G. Zikmund. - 4th ed. - Fort Worth : Dryden Press, Harcourt Brace College, 1994 - xi, 776 p. : ill. ; 24 cm.
Includes index
Introduction. The role of business research -- Theory building -- The research process : an overview -- Ethical issues in business research -- Beginning stages of the research process. Problem definition and the research proposal -- Exploratory research -- Secondary data and global information systems -- Research methods. Survey research : an overview -- Survey research : basic methods of communication with respondents -- Observation methods -- Experimental research. Measurement concepts. Measurement and scaling concepts -- Attitude measurement -- Questionnaire design. Sampling and fieldwork. Sample designs and sampling procedures -- Determination of sample size : a review of the statistical theory -- Fieldwork. Data analysis and presentation. Editing and coding : beginning to transform raw data into information -- Basic data analysis : descriptive statistics -- Univariate statistics -- Bivariate analysis : tests of differences -- Bivariate analysis : measures of association -- Multivariate analysis -- Communicating research results : research report, oral presentation, and research follow-up. Cases. Video cases and video research project.
0030975859 776 Bht 0030978564
MANAGEMENT--RESEARCH.
BUSINESS--RESEARCH.
HD 30.4 / Z54B 1994