International marketing / (Record no. 116694)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01380nam a2200349 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170210203513.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 071204s2007 ohu eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0324317026 |
| Terms of availability | 720 Bht. |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-CHG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 1416 |
| Item number | C94I 2007 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Czinkota, Michael R. |
| 9 (RLIN) | 73261 |
| 245 10 - TITLE STATEMENT | |
| Title | International marketing / |
| Statement of responsibility, etc. | Michael R. Czinkota |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mason,OH : |
| Name of publisher, distributor, etc. | Thomson/South-Western, |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx, 646 ; |
| Dimensions | 28 cm. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The international marketing environment |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | International market entry and development |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Export marketing mix |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The global marketing mix |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | EXPORT MARKETING |
| 9 (RLIN) | 34104 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| General subdivision | MANAGEMENT |
| 9 (RLIN) | 34112 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ronakainen, Llkka A. |
| 9 (RLIN) | 141917 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | บัณฑิตวิทยาลัย |
| Publisher | Thomson/South-Western |
| Accession date | 071204 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | พี่นพรัตน์คัดเลือก |
| Publisher | บริจาค |
| Accession date | 010612 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | Donlaya 1207 |
| ผู้วิเคราะห์รายการ | Donlaya 1207 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat 0612 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 26/10/2008 | 720.00 | HF 1416 C94I 2007 | F051660 | 25/02/2011 | 10/02/2017 | General Book | |||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 30/06/2012 | 720.00 | HF 1416 C94I 2007 | F062325 | 30/06/2012 | 10/02/2017 | General Book | C.2 | ||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | General Shelves (English) | 04/12/2007 | 720.00 | HF 1416 C94I 2007 | BG001446 | 04/12/2007 | 10/02/2017 | General Book |