International marketing / [book]
Czinkota, Michael R.
International marketing / [book] Michael R. Czinkota - 8th ed - Mason,OH : Thomson/South-Western, 2007 - xxx, 646 ; 28 cm.
The international marketing environment International market entry and development Export marketing mix The global marketing mix
0324317026 720 Bht.
EXPORT MARKETING
MARKETING--MANAGEMENT
HF 1416 / C94I 2007
International marketing / [book] Michael R. Czinkota - 8th ed - Mason,OH : Thomson/South-Western, 2007 - xxx, 646 ; 28 cm.
The international marketing environment International market entry and development Export marketing mix The global marketing mix
0324317026 720 Bht.
EXPORT MARKETING
MARKETING--MANAGEMENT
HF 1416 / C94I 2007