International marketing / (Record no. 109730)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02345nam a2200481 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180824155126.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070403s2007 at eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071105948 |
| Terms of availability | 840 Bht |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-CHG SPU-BK SPU-CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 1416 |
| Item number | C37I 2007 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 72446 |
| Personal name | Cateora, Philip R. |
| 245 10 - TITLE STATEMENT | |
| Title | International marketing / |
| Statement of responsibility, etc. | Philip R. Cateora |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13 th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | McGraw-Hill Irwin, |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii, 702 p : |
| Other physical details | ill ; |
| Dimensions | 28 cm. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. ไม่ระบุ |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การตลาด |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. หลักสูตรบริหารธุรกิจมหาบัณฑิต |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | An overview |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The cultural environment of global markets |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Assessing global market opportunities |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | EXPORT MARKETING |
| 9 (RLIN) | 34104 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| General subdivision | MANAGEMENT |
| 9 (RLIN) | 34112 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 70158 |
| Personal name | Graham, John L. |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | บัณฑิต |
| Accession date | 240608 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | ทรงพล 0109 |
| ผู้วิเคราะห์รายการ | ทรงพล 0109 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat 0708 |
| ผู้วิเคราะห์รายการ | niparat 0708 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | took 0908 |
| ผู้วิเคราะห์รายการ | took 0908 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | Nuch 1808 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 20/07/2008 | 702.00 | HF 1416 C37I 2007 | F058017 | 25/05/2011 | C.1 | 10/02/2017 | General Book | |||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 20/07/2008 | 702.00 | HF 1416 C37I 2007 | F058018 | 27/03/2010 | C.2 | 10/02/2017 | General Book | |||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 18/12/2008 | 0.00 | HF 1416 C37I 2007 | E104122 | 20/03/2013 | C.5 | 10/02/2017 | General Book | |||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 28/01/2009 | 0.00 | HF 1416 C37I 2007 | PF000391 | 26/05/2010 | C.1 | 10/02/2017 | General Book | |||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 28/01/2009 | 0.00 | HF 1416 C37I 2007 | PF000393 | 26/05/2010 | C.2 | 10/02/2017 | General Book | |||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 03/04/2007 | 840.00 | HF 1416 C37I 2007 | BG001379 | 04/09/2008 | C.3 | 10/02/2017 | General Book | Library of Congress Classification | ||||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 04/09/2008 | 840.00 | HF 1416 C37I 2007 | BG001491 | 04/09/2008 | C.4 | 10/02/2017 | General Book | Library of Congress Classification | ||||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 04/09/2008 | 840.00 | HF 1416 C37I 2007 | B006717 | 04/09/2008 | C.1 | 10/02/2017 | General Book | ||||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 04/09/2008 | 840.00 | HF 1416 C37I 2007 | B006718 | 05/09/2008 | C.2 | 10/02/2017 | General Book | ||||
| Available | General Books (ENGLISH) | SPU Library, Khon Kaen campus | SPU Library, Khon Kaen campus | General Shelves (English) | 19/03/2013 | 0.00 | HF 1416 C37I 2007 | E104041 | 20/03/2013 | 10/02/2017 | General Book |