International marketing / [book]
Cateora, Philip R.
International marketing / [book] Philip R. Cateora - 13 th ed - Boston : McGraw-Hill Irwin, 2007 - xxxii, 702 p : ill ; 28 cm.
An overview The cultural environment of global markets Assessing global market opportunities
0071105948 840 Bht
EXPORT MARKETING
MARKETING--MANAGEMENT
HF 1416 / C37I 2007
International marketing / [book] Philip R. Cateora - 13 th ed - Boston : McGraw-Hill Irwin, 2007 - xxxii, 702 p : ill ; 28 cm.
An overview The cultural environment of global markets Assessing global market opportunities
0071105948 840 Bht
EXPORT MARKETING
MARKETING--MANAGEMENT
HF 1416 / C37I 2007
