Which ad pulled best? : (Record no. 104846)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01476nam a22003854a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250613001122.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 061016s2003 maum a001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072556641 (alk. paper) |
| Terms of availability | 119 Bht (บริจาค) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK SPU-CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5823 |
| Item number | P87W 2003 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Purvis, Scott C. |
| 9 (RLIN) | 128162 |
| 245 10 - TITLE STATEMENT | |
| Title | Which ad pulled best? : |
| Remainder of title | 40 case histories on how to write and design ads that work / |
| Statement of responsibility, etc. | Scott C. Purvis, Philip Ward Burton. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | McGraw-Hill/Irwin, |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 120 p |
| 490 #0 - SERIES STATEMENT | |
| Series statement | McGraw-Hill/Irwin series in marketing. |
| -- | 111657 |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะนิเทศศาสตร์. การโฆษณา |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะนิเทศศาสตร์. ไม่ระบุ |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Consumer advertisements tested by gallup & robinson--Principles demonstrated by tested advertisements--Lisit of advertisers |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING. |
| 9 (RLIN) | 36801 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING COPY |
| General subdivision | EVALUATION. |
| 9 (RLIN) | 128161 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Burton, Philip Ward, |
| Dates associated with a name | 1910- |
| 9 (RLIN) | 128163 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/mh031/2002026342.html">http://www.loc.gov/catdir/toc/mh031/2002026342.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/description/mh031/2002026342.html">http://www.loc.gov/catdir/description/mh031/2002026342.html</a> |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | บัณฑิต |
| Accession date | 100806 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | ทรงพล 1108 |
| ผู้วิเคราะห์รายการ | ทรงพล 1108 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | sumon |
| ผู้วิเคราะห์รายการ | Nuch |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | nip 1006 |
| ผู้วิเคราะห์รายการ | vip 1006 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat 0708 |
| ผู้วิเคราะห์รายการ | niparat 0708 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | took 0312 |
| ผู้วิเคราะห์รายการ | took 0312 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 16/10/2006 | 120.00 | HF 5823 P87W 2003 | F055912 | 09/03/2024 | C.1 | 10/02/2017 | General Book | บัณฑิตบริจาค | |||
| Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 19/07/2008 | 119.00 | HF 5823 P87W 2003 | F057941 | 09/03/2024 | C.2 | 10/02/2017 | General Book | บัณฑิตบริจาค | |||
| Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 13/12/2008 | 120.00 | HF 5823 P87W 2003 | PF000485 | 09/03/2024 | 10/02/2017 | General Book | บัณฑิตบริจาค | ||||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 15/03/2012 | 120.00 | HF 5823 P87W 2003 | B007882 | 15/03/2012 | 10/02/2017 | General Book | บัณฑิตบริจาค |