Customer relationship management : integrating marketing strategy and information technology / (Record no. 101253)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00848nam a2200229 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170210201455.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060629s 2003 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471271373 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.55 |
| Item number | Z68C |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zikmund, William G. |
| 9 (RLIN) | 70323 |
| 245 10 - TITLE STATEMENT | |
| Title | Customer relationship management : integrating marketing strategy and information technology / |
| Statement of responsibility, etc. | William G. Zikmund |
| Medium | [book] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 179 P.; |
| Dimensions | 24 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | RELATIONSHIP MARKETING |
| 9 (RLIN) | 51711 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | CUSTOMER RELATIONS |
| General subdivision | MANAGEMENT |
| 9 (RLIN) | 56042 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | CUSTOMER RELATIONS |
| General subdivision | MANAGEMENT |
| -- | DATA PROCESSING |
| 9 (RLIN) | 91204 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McLeod, Raymond |
| 9 (RLIN) | 69318 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gilbert, Faye w. |
| 9 (RLIN) | 123539 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 29/06/2006 | 610.00 | HF 5415.55 Z68C 2003 | B005474 | 29/06/2006 | 10/02/2017 | General Book |