APA

Zikmund W. G., McLeod R. & Gilbert F. w. (2003). Customer relationship management : integrating marketing strategy and information technology. Hoboken: Wiley.

Chicago

Zikmund William G, McLeod Raymond and Gilbert Faye w. 2003. Customer relationship management : integrating marketing strategy and information technology. Hoboken: Wiley.

Harvard

Zikmund W. G., McLeod R. and Gilbert F. w. (2003). Customer relationship management : integrating marketing strategy and information technology. Hoboken: Wiley.

MLA

Zikmund William G, McLeod Raymond and Gilbert Faye w. Customer relationship management : integrating marketing strategy and information technology. Hoboken: Wiley. 2003.