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Strategic management for travel and tourism / [book]

Evans, Nigel

Strategic management for travel and tourism / [book] Nigel Evans, David Campbell, George Stonehouse - Oxford : Butterworth Heinemann, 2003 - viii, 412 p

Includes glossary and index

Part One An introduction to the strategic process Part Two Internal analysis Part Three External analysis

ISBN: 0750648546 1500 Bht.

Subjects--Topical Terms:
TOURISM

LC Class. No.: G 155.A1 / E92S 2003

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