Global marketing management : cases and readings
Robert D. Buzzell
Global marketing management : cases and readings - 3rd ed. - Reading, Mass.: Addison-Wesley, 1995 - x, 686 p
0201539721
EXPORT MARKETING--MANAGEMENT
EXPORT MARKETING--MANAGEMENT--CASE STUDIES
HF 1416 / B89G 1995
Global marketing management : cases and readings - 3rd ed. - Reading, Mass.: Addison-Wesley, 1995 - x, 686 p
0201539721
EXPORT MARKETING--MANAGEMENT
EXPORT MARKETING--MANAGEMENT--CASE STUDIES
HF 1416 / B89G 1995