The secrets of success in marketing : how to accelerate your marketing performance /
Linton, Ian
The secrets of success in marketing : how to accelerate your marketing performance / Ian Linton - Harlow, England ; Prentice Hall Business, 2011 - xii, 268 pages ; 21 cm
Includes idnex
Closer to your customers : the true measure of success -- It takes more than a product to succeed -- Don't keep it secret : get the story across -- People matter : the inside track to success
9780273742449
MARKETING--MANAGEMENT
HF 5415.13 / L56S 2011
The secrets of success in marketing : how to accelerate your marketing performance / Ian Linton - Harlow, England ; Prentice Hall Business, 2011 - xii, 268 pages ; 21 cm
Includes idnex
Closer to your customers : the true measure of success -- It takes more than a product to succeed -- Don't keep it secret : get the story across -- People matter : the inside track to success
9780273742449
MARKETING--MANAGEMENT
HF 5415.13 / L56S 2011
