Marketing management : knowledge and skills /
Peter, J. Paul.
Marketing management : knowledge and skills / J. Paul Peter & James H. Donnelly, Jr. - 4th ed. - Homewood, Ill. : Irwin, 1995 - xii, 928 p. : ill. (some col.), col. maps ; 25 cm. - The Irwin series in marketing .
Includes bibliographical references and index
Includes bibliographical references (p. [841]-852) and indexes.
0256137277
MARKETING--MANAGEMENT.
Marketing--Management--Case studies.
HF 5415.13 / P47M 1995
Marketing management : knowledge and skills / J. Paul Peter & James H. Donnelly, Jr. - 4th ed. - Homewood, Ill. : Irwin, 1995 - xii, 928 p. : ill. (some col.), col. maps ; 25 cm. - The Irwin series in marketing .
Includes bibliographical references and index
Includes bibliographical references (p. [841]-852) and indexes.
0256137277
MARKETING--MANAGEMENT.
Marketing--Management--Case studies.
HF 5415.13 / P47M 1995
