Phranakorn Rajabhat University Library

Small business management : An entrepreneur's guidebook /

Byrd, Mary Jane.

Small business management : An entrepreneur's guidebook / Mary Jane Byrd - 8th ed. McGraw-Hill Education international edition - New York : McGraw-Hil Education International,, 2018 - XVIII, 475 p. : ill ; 26 cm

Part 1 The dynamic role of small business : Starting Your Small Business pp. 2-29 -- Family-Owned Businesses pp. 30-51 -- Forms of Ownership of Small Businesses pp 52-71 -- Maintaining Good Government Relations and Business Ethics pp. 72-89
Part 2 How to plan and organize a business : Create, Buy, or Franchise a Small Business pp. 91-123 -- Planning, Organizing, and Managing a Small Business pp. 124-167 -- How to Obtain the Right Financing for Your Business pp. 168-185 Part 3 How to market goods and servicesc : Developing Marketing Strategies pp. 187-217 -- Promoting and Distributing pp. 218-243 Part 4 How to organize and manage the business : How to Obtain and Manage Human Resources and Diversity in Small Companies pp. 245-275 -- How to Maintain Relationships with Your Employees and Their Representatives pp. 276-301 -- Obtaining and Laying Out Operating Facilities pp. 302-325 -- Purchasing, Inventory, and Quality Contro pp. 326-346 Part 5 How to operate the business : Basic Financial Planning pp. 347-367 -- Budgeting and Controlling Operations and Taxes pp. 368-397 -- Risk Management, Insurance, and Crime Prevention pp. 398-417 -- Workbook for Developing a Successful Business Plan pp. 418-443

9781260083668 975.00 1260083667 975.00


SMALL BUSINESS--MANAGEMENT
SMALL BUSINESS--MANAGEMENT--CASE STUDIES

HD 62.7 / B97S 2018

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