Persuasive communication : how audiences decide /
Young, Richard O.
Persuasive communication : how audiences decide / Richard O. Young - 2nd ed. - New York, NY : Routledge, Taylor & Francis Group, 2017 - xiii, 464 p. : ill. ; 26 cm.
Includes index
Understanding rational decision making Understanding intuitive decision making Understanding emotional decision making
9781138920378
BUSINESS COMMUNICATION--PSYCHOLOGICAL ASPECTS
HF 5718 / Y66P 2017
Persuasive communication : how audiences decide / Richard O. Young - 2nd ed. - New York, NY : Routledge, Taylor & Francis Group, 2017 - xiii, 464 p. : ill. ; 26 cm.
Includes index
Understanding rational decision making Understanding intuitive decision making Understanding emotional decision making
9781138920378
BUSINESS COMMUNICATION--PSYCHOLOGICAL ASPECTS
HF 5718 / Y66P 2017