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Social media and public relations : eight new practices for the pr professional / [book]

Breakenridge, Deirdre

Social media and public relations : eight new practices for the pr professional / [book] Social media and public relations Deidre Breakenridge - Upper Saddle River : FT Press, 2012 - ix, 166 p : ill ; 23 cm.

Includes bibliographical references and index.

Chapter 1 : The PR Policymaker Chapter 2 : The Internal Collaboration Generator Chapter 3 : The PR Technology Tester Chapter 4 : The Communications (COMMS) Organizer Chapter 5 : The Pre-Crisis Doctor

ISBN: 9780132983211 1540 Bht

Subjects--Topical Terms:
SOCIAL MEDIA
PUBLIC RELATIONS

LC Class. No.: HM 742 / B73S 2012

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