Marketing management : an Asian perspective
Kotler, Philip
Marketing management : an Asian perspective - 5 th ed. - Singapore: Prentice - Hall, 2009 - xxxviii, 750 P.,ill.; 27 cm
Includes index
Understanding marketing management capturing marketing insights connecting with customers
9789810679939
MARKETING--MANAGEMENT
MARKETING--MANAGEMENT--ASIA
HF 5415.13 / K67M 2009
Marketing management : an Asian perspective - 5 th ed. - Singapore: Prentice - Hall, 2009 - xxxviii, 750 P.,ill.; 27 cm
Includes index
Understanding marketing management capturing marketing insights connecting with customers
9789810679939
MARKETING--MANAGEMENT
MARKETING--MANAGEMENT--ASIA
HF 5415.13 / K67M 2009
