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Adland : a global history of advertising / [book]

Tungate, Mark, 1967-

Adland : a global history of advertising / [book] Mark Tungate - London : Kogan Page, 2007 - x, 278 p. : Col.ill ; 24 cm.

Includes bibliographical references and index

Pioneers of persuasion From propaganda to soap Madison Avenue aristocracy Creative revolutionaries The Chicago way The Brit pack Eighties extravagance

ISBN: 9780749448370 1250 Bht. 0749448377

Subjects--Topical Terms:
ADVERTISING--HISTORY

LC Class. No.: HF 5823 / T86A 2007

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