Strategic management in the media : [book] from theory to practice /
K่ung, Lucy.
Strategic management in the media : from theory to practice / [book] Lucy K่ung - Los Angeles : SAGE, 2008 - 248 p. : ill. ; 25 cm.
Includes index
Strategic context From context to concepts
1412903122 (hbk.) 1500 Bht 9781412903127 (hbk.) 1412903130 (pbk.) 9781412903134 (pbk.)
MASS MEDIA--MANAGEMENT.
STRATEGIC PLANNING
P 96.M34 / K86S 2008
Strategic management in the media : from theory to practice / [book] Lucy K่ung - Los Angeles : SAGE, 2008 - 248 p. : ill. ; 25 cm.
Includes index
Strategic context From context to concepts
1412903122 (hbk.) 1500 Bht 9781412903127 (hbk.) 1412903130 (pbk.) 9781412903134 (pbk.)
MASS MEDIA--MANAGEMENT.
STRATEGIC PLANNING
P 96.M34 / K86S 2008
