Social marketing: influencing behaviors for good
Kotler, Philip.
Social marketing: influencing behaviors for good - 3rd ed. - Los Angeles: Sage Publications, c2008. - xii, 444 p.: ill.; 24 cm.
Includes bibliographical references (p. 403-427) and indexes.
9781412956475 (pbk.: alk. paper) 2000 Bht.
SOCIAL MARKETING.
BEHAVIOR MODIFICATION.
HF 5414 / K67S 2008
Social marketing: influencing behaviors for good - 3rd ed. - Los Angeles: Sage Publications, c2008. - xii, 444 p.: ill.; 24 cm.
Includes bibliographical references (p. 403-427) and indexes.
9781412956475 (pbk.: alk. paper) 2000 Bht.
SOCIAL MARKETING.
BEHAVIOR MODIFICATION.
HF 5414 / K67S 2008