Innovative marketing communications : strategies for the events industry / [book]
Masterman, Guy
Innovative marketing communications : strategies for the events industry / [book] Guy Masterman - Amsterdam : Elsevier Butterworth-Heinemann, 2006 - xxi, 322 p. : ill ; 25 cm.
Includes bibliographical references and index
0750663618 1195
EVENTS MANAGEMENT SERIES
GT 3405 / M37I
Innovative marketing communications : strategies for the events industry / [book] Guy Masterman - Amsterdam : Elsevier Butterworth-Heinemann, 2006 - xxi, 322 p. : ill ; 25 cm.
Includes bibliographical references and index
0750663618 1195
EVENTS MANAGEMENT SERIES
GT 3405 / M37I
