The origin of brands : how product evolution creates endless possibilities for new brands / [book]
Ries, Al
The origin of brands : how product evolution creates endless possibilities for new brands / [book] Al Ries - 1 st ed - New York : Collins, 2004 - x, 308 p. ; 20 cm.
Includes bibliographical references and index
0060570148 595
BRAND NAME PRODUCTS
BRAND NAME PRODUCTS--MARKETING
NEW PRODUCTS--MANAGEMENT
BRAND NAME PRODUCTS--MANAGEMENT
HD 69.B7 / R53O
The origin of brands : how product evolution creates endless possibilities for new brands / [book] Al Ries - 1 st ed - New York : Collins, 2004 - x, 308 p. ; 20 cm.
Includes bibliographical references and index
0060570148 595
BRAND NAME PRODUCTS
BRAND NAME PRODUCTS--MARKETING
NEW PRODUCTS--MANAGEMENT
BRAND NAME PRODUCTS--MANAGEMENT
HD 69.B7 / R53O
